Challenge:
Design and draw life size toy cars for Award winning Peugeot 407 "Toy Car" commercial made in Sydney, Australia.
Solution:
Measure up existing stripped down car chassis, then design and draw “toy” designs made from foam and plywood to fit on these, based on real toys, but without copying any known brands due to copyright issues.
Make site plans for production use in order to be able to place cameras and cars.
Skills & Tools:
Toy car design
Traditional drafting
Dokumentation
Site dokumentation
Site planning
Made for:
Art Dir. Tom Nursey, Dir. Phillipe Andrè
2004
Client:
Peugeot
End product:
See clip.