Challenge:
Design "Outfitters Nation" stand for Berlin Fashion Fair and bring fresh original ideas, as the client had thought previous stands “too boring”.
Solution:
Made 3 different design proposals, one in line with the brand’s shop design in Odense, and two alternatives. All designs where validated by the pre/early teen target customer group, by getting feedback on them from grade school classes, before presenting them to the client.
Full documentation drawing set and construction manual was then produced for the "Black" concept chosen by the client.
Skills & Tools:
Design of 3 original concepts
3D SketchUp models
Concept visuals in Photoshop
Concept validation
Client meetings
Made for:
Tobi A/S
2010
Client:
Bestseller A/S